Version 3.2, UK and EEA edition. 30 October 2026
In plain English first.
1.1 These terms are between CineMe Ltd (company number 17109388, registered office 167-169 Great Portland Street, 5th Floor, London W1W 5PF, VAT number GB525722495) and you. You can reach the CineMe Office at ops@cineme.ai or on 020 8068 6820. The office is open from 8am to 10pm UK time every day, including weekends.
1.2 They apply when you accept them. If you accept for a company or other organisation, you confirm you can bind it, and "you" includes it.
1.3 A "consumer" is an individual using the platform wholly or mainly outside their trade, business, craft or profession. A "business customer" is anyone else. Some clauses apply to only one of them and say so.
1.4 These terms, our Privacy Notice and, for scripts you upload, the Script Upload Declaration are the whole agreement between us. If they conflict, these terms come first. AI and Your Work explains which AI providers we use and what they do with content. It does not change these terms, and we email it to you on request (clause 8.2).
1.5 When we publish a new version of these terms we ask you to accept it. You cannot buy credits or plans until you have accepted the current version, and we may stop you generating anything until you have.
1.6 Access is by invitation. You can join when a CineMe team member invites you, or when a paying customer invites you to collaborate on a project. We limit the number of free accounts and may change that limit.
1.7 Our Slate plan and our managed Services are agreed with you in writing. If that written agreement conflicts with these terms, it comes first for those services.
2.1 You must be 18 or over. You confirm this when you sign up. We may ask you to prove it.
2.2 We sign you in with a one-time code sent to your email. Keep your email account secure. You are responsible for what happens on your account, so tell us at once if you think someone else has used it.
2.3 Each account is for one person. Do not share your sign-in.
2.4 Each project has an owner. The owner can invite people to the project. Invited people can view and comment. Only the owner, and anyone the owner makes an approver, can generate, spend credits or invite others. A project on the Concept plan can have up to 3 people on it, and on Creator and Producer up to 10. We may change these limits.
3.1 Concept (free). There is no charge. Concept includes 4,000 credits, given once when you sign up. They do not currently expire (clause 4.3). It includes one active project and the other allowances shown on our pricing page. Downloads may carry a CineMe preview watermark. Concept does not allow reference images of real people (clause 7.4).
3.2 Creator and Producer (paid, monthly). Creator costs £49.95 a month and includes 8,000 credits each month. Producer costs £99.95 a month and includes 20,000 credits each month, plus the schedule and budget tools. A new subscriber's first paid month includes double that month's credits. Prices include VAT. Each plan includes the other features shown on our pricing page when you subscribe.
3.3 Upgrades take effect straight away. Downgrades and cancellations take effect at the end of the billing period you have already paid for. If you move to a cheaper plan, any unused monthly plan credits above the cheaper plan's monthly amount are set aside, and they come back if you move up again before they expire. Pack credits are never set aside.
3.4 We may change what a plan includes for new subscribers at any time. For existing subscribers we give at least 30 days' notice. If a change materially reduces what you are paying for, you may end your plan before the change takes effect and we will refund the unused part of what you have paid.
4.1 Credits pay for generation. The cost in credits of each generation is shown before you confirm it, and we charge the amount shown.
4.2 You can buy credit packs at any time, on any plan. Prices include VAT: 1,000 credits for £10, 2,750 for £25, 7,000 for £60 and 12,500 for £100.
4.3 When credits expire.
We always use the credits that expire soonest first. Your account shows your balance and when any part of it expires. Expired credits cannot be restored or refunded, except where clause 6 or the law says otherwise.
4.4 If a generation fails and nothing is produced, we return the credits automatically. If you think credits were used for work that failed, email us and we will check and restore them.
4.5 Credits have no cash value. You cannot sell, transfer or give them to anyone. They are not refundable except under clause 6 or where the law requires.
4.6 If you close your account yourself, you can use your credits until it closes, and unused credits then end, unless your 14-day right in clause 6.2 applies. If we end your account for any reason other than your breach, we refund unused pack credits and the unused part of your plan (clause 14.2).
4.7 We may change the number of credits a type of generation costs. The cost is always shown before you confirm.
5.1 You pay by card through Stripe. You are sent to Stripe's secure checkout page, and we never see your full card details. Packs are charged once, at checkout. Plans are charged when you subscribe and then on the same day each month, renewing automatically until you cancel.
5.2 Prices include VAT where it applies. We email a receipt for every payment. If you need a VAT invoice, email ops@cineme.ai and we will send one.
5.3 If a payment fails we will tell you and may try again. If we cannot take payment, we may pause your plan or move your account to Concept.
5.4 We may change plan prices. We give existing subscribers at least 30 days' notice, and you can cancel before the new price applies. A price change never affects a period you have already paid for.
5.5 If you think a charge is wrong, email us before contacting your bank and we will look into it promptly.
6.1 Cancelling a plan. You can cancel a plan at any time from your account, or by emailing us. It ends at the end of the billing period you have already paid for, and you keep that period's credits until then. We do not refund part of a billing period, except under clause 6.2, 6.3 or 3.4.
6.2 Your 14-day right to change your mind (consumers).
6.3 If something goes wrong on our side. If the platform does not provide what you paid for because of a fault on our side, email us at ops@cineme.ai. We will put it right, restore the credits or refund you. If you are a consumer, this does not affect your legal rights, including your rights if a service is not provided with reasonable care and skill or digital content is not as described.
6.4 Other refunds. Apart from clauses 3.4, 6.1 to 6.3 and 14.2, and where the law requires it, we do not refund used or expired credits or part of a billing period. If you think you should have a refund for another reason, email us and we will consider it.
6.5 Business customers do not have the right in clause 6.2.
7.1 Everything you upload (scripts, documents, images, prompts and the like, "Your Content") remains yours.
7.2 You give us a limited, non-exclusive licence to host, process and display Your Content only so we can run the platform for you, including sending it to the AI providers described in clause 8, and to improve how the platform works as clause 8.3 describes. The licence ends when Your Content is deleted under clause 14.
7.3 You promise that you have the rights needed to upload Your Content and use the outputs, that doing so does not break the law or anyone's rights, and that you have the consent of anyone who can be identified in it. When you upload a script you also accept the Script Upload Declaration.
7.4 Real people.
7.5 Characters from our library. The characters in our casting library are digital characters that CineMe owns. You may use them within the platform and in what the platform makes for you, as clause 9.1 sets out.
7.6 If you give us feedback or suggestions, we may use them without paying you.
7.7 Business customers only. You will cover our reasonable losses, including reasonable legal costs, from any third-party claim arising from Your Content or from your breach of clause 7.3, 7.4 or 11.
8.1 We use AI to run the platform: to write and refine prompts, to analyse scripts and to make images and video. To do that we send parts of Your Content to AI providers and to the companies that host them. AI and Your Work, which we email you on request, lists them, and our Privacy Notice says where data goes.
8.2 How AI companies learn. CineMe, and some of the third-party AI providers we use, learn from the prompts you write, how those prompts are revised, and the files and results that pass through the service, so that results improve. We do not use Your Content to build or train an AI model of our own. Which providers do this is set out in AI and Your Work, which we will email you on request. To ask for it, email ops@cineme.ai.
8.3 Reviewing and improving. Our staff and our AI agents review and improve the instructions that turn your input into prompts for AI providers. This includes AI agents changing a prompt while a generation is running. Staff access to your project is covered in clause 10.
8.4 Rewording and fallback. If an AI provider refuses a prompt on safety or policy grounds, we may reword it, up to twice, and may send it to a different provider, so that your request fits the providers' rules. We may tell you what happened. Rewording can change what you get.
8.5 AI is not perfect. Outputs can be wrong, unexpected, or similar to other people's. Check them before you rely on them or publish them. We may change which AI providers and models we use at any time.
8.6 Voice dictation. If you use voice dictation, your browser's own speech service turns your speech into text, and we receive only the text. Which company runs that service depends on your browser, and its own terms apply to your speech.
8.7 Prompts and replies. We keep the prompts we send to AI providers, and the replies, for as long as your account exists, so that we can run, support and improve the service. You can ask us to delete them (clause 14.4).
9.1 As between you and us, and to the extent any such rights exist, what the platform makes for you is yours. You may use it for any lawful purpose, including publishing it, subject to clauses 7.4 and 11.
9.2 We cannot promise that AI-generated material attracts copyright, or that it does not resemble other material. Before you publish an output, you are responsible for checking that it does not infringe anyone's rights or show an identifiable real person without permission.
9.3 We do not use your outputs in our marketing without your written consent.
9.4 Concept downloads may carry a CineMe preview watermark. We do not promise that any mark or label will survive export, editing or re-uploading.
10.1 We treat Your Content as confidential. We share it only with the providers and companies needed to run the platform (clause 8 and the Privacy Notice) or where the law requires.
10.2 CineMe staff open your project only to produce work you asked us to produce, to help you, or to investigate a problem or a breach of these terms. We record each time staff access a customer's project.
10.3 A review link shows what you, or we at your request, choose to share. Anyone with the link can see it. Links expire after 7 days unless that setting is changed, and a link can be switched off at any time: do it yourself where the platform offers the control, or ask us.
11.1 You may not upload or create anything that: is illegal; sexualises or endangers anyone under 18, in any style, real or fictional; shows an identifiable real person without their consent, or misuses their likeness or voice; is designed to deceive people about real events, such as passing AI footage off as real; infringes anyone's rights; or contains malware. Dark themes in drama are not a breach in themselves. Scripts routinely depict crime, violence and difficult subjects.
11.2 You may not try to get around the platform's safety systems or limits, probe or overload the platform, or use the platform or its outputs to develop or train an AI model that competes with ours or with our providers'.
11.3 Community areas. In the shared forum, team rooms, direct messages and image posts, do not abuse, harass, threaten or impersonate anyone, post hate or illegal content, spam, or share other people's private information. Images you post must meet clause 11.1. Report and block tools are built in.
11.4 Reports. Anyone, including a person shown in content or someone acting for them, can report content to ops@cineme.ai or with the report tool. We look at every report and act promptly.
11.5 What we may do. We may refuse a request, remove content, suspend or end an account, and report content to the authorities where the law requires. We tell you why unless the law or safety stops us. If you think we got it wrong, email us and we will look again.
11.6 Our AI providers have their own acceptable-use rules. We may refuse a request we think breaks them, and repeated breaches may lead to suspension.
12.1 We provide the platform with reasonable care and skill. We do not promise it will be uninterrupted or error-free, and we may take it down for maintenance.
12.2 Features may change. We tell you in advance of any change that materially reduces a paid plan (clause 3.4).
12.3 The platform relies on suppliers we do not control, such as hosting, payment and AI providers. If you are a consumer, nothing in this clause affects your legal rights.
13.1 Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that the law does not allow us to limit, including a consumer's legal rights.
13.2 Consumers. We are responsible for loss and damage you suffer that is a foreseeable result of our breaking these terms or failing to use reasonable care and skill. Loss is foreseeable if it was obvious that it would happen, or if you told us about the risk before you bought. We are not responsible for: (a) loss that was not foreseeable; (b) loss caused by events outside our control (clause 15.3); (c) loss you could have avoided by taking reasonable steps, such as exporting your work before asking us to delete it; or (d) business losses, because you are not using the platform for business.
13.3 Business customers. We are not liable for indirect or consequential loss, or for loss of profit, revenue, business, goodwill or anticipated savings. Our total liability for all claims arising from these terms is limited to the greater of £100 and the amount you paid us in the 12 months before the event. We are not liable for the acts or failures of AI providers, except to the extent they result from our failure to use reasonable care and skill.
14.1 You can close your account at any time, from your account or by emailing us. Cancelling a plan does not close your account.
14.2 We may suspend or close your account at once for a serious breach of clause 11. We may also close it for any other reason on 30 days' notice, and if we do, we refund unused pack credits and the unused part of your plan.
14.3 When an account closes, you have 30 days to export your work. After that we have no duty to keep Your Content, and we may delete it at our discretion.
14.4 Deleting your work. Closing your account does not delete Your Content by itself. To have it deleted, ask us: in the platform, at ops@cineme.ai or on 020 8068 6820. You can ask for a single project or the whole account. We first give you 14 days to export your work or change your mind. We then delete Your Content, your outputs, and the prompts and replies held for your projects, within 28 days of your request.
14.5 What we keep. We keep only what the law requires or what we need to show we have met our duties: invoices and payment records, the record of your acceptance of these terms, a record that you opted out of marketing, and anything still used by projects outside the deletion.
14.6 If you delete a project in the platform, it is removed from your view. It is permanently erased only through a deletion request under clause 14.4, or when we delete it after an account closes (clause 14.3).
15.1 Our Privacy Notice explains how we use personal information. It also lists the cookies and similar technologies we use.
15.2 Changes to these terms. We may change these terms for a valid reason, such as to follow the law, to reflect changes to the service or our suppliers, to improve security, or to make the terms clearer. We give you at least 30 days' notice, unless the law or security requires a change sooner. If you do not accept a change, you may cancel before it applies and we refund the unused part of what you have paid. We ask you to accept the new version (clause 1.5).
15.3 Events outside our control. We are not in breach of these terms for a delay or failure caused by an event outside our reasonable control, including a failure of an internet, hosting, payment or AI supplier. We will tell you if it affects you. If it lasts more than 30 days, you may end the contract and we refund the unused part of what you have paid.
15.4 We may transfer these terms to another company if that does not reduce your rights. You may not transfer them without our written consent.
15.5 These terms are the whole agreement between us on this subject. If a part is unenforceable, the rest stays in force. A delay in enforcing a right is not a waiver of it. Nobody else has a right to enforce these terms.
15.6 We give notices by email to the address on your account. You can give us notice at ops@cineme.ai.
15.7 Law and courts. English law applies, and the courts of England and Wales have jurisdiction. If you are a consumer, you keep the protection of the mandatory consumer law of the country where you live, you may bring a claim in the courts of that country, and if you live in Scotland or Northern Ireland you may bring a claim there.
15.8 Complaints. Email ops@cineme.ai or call the CineMe Office on 020 8068 6820, open from 8am to 10pm UK time every day, including weekends.
Complete and send this form only if you are a consumer and want to cancel under clause 6.2. You do not have to use it.
To: CineMe Ltd, 167-169 Great Portland Street, 5th Floor, London W1W 5PF, ops@cineme.ai
I give notice that I cancel my contract for the following plan or credit pack: ______________
Bought on: ______________
Name: ______________ Account email: ______________
Signature (only if sent on paper): ______________ Date: ______________